tag:blogger.com,1999:blog-8656943591210526635.post8572286218728744448..comments2018-08-22T07:25:07.598-07:00Comments on The Snap and the Hiss: Stropping off: Wetherspoon's decision to quit social mediaKatiehttp://www.blogger.com/profile/15020478910897731184noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8656943591210526635.post-38185717211917652262018-05-14T11:16:31.979-07:002018-05-14T11:16:31.979-07:00The problem with customers is that they usually br...The problem with customers is that they usually bring problems. In the main the Spoons Facebook contributors were people who prefer to avoid face to face contact. Well now they don't have a choice. If it's bad enough they'll have to bring it up at the time, and if it's not then STFU. Cellhttps://www.blogger.com/profile/03186800158583884999noreply@blogger.comtag:blogger.com,1999:blog-8656943591210526635.post-56188435882942099032018-04-30T05:06:37.689-07:002018-04-30T05:06:37.689-07:00It definitely would make for interesting reading a...It definitely would make for interesting reading and you're right, a lot of companies should really look at their target audience's chosen platforms before attempting to run accounts on everything. I'd say that a lot of Wetherspoons customers are facebook users - their advertising could have been very effective done in a way that would interest their customers. As it is, they made enough money without having to try so *I guess* that means they don't need social media. But... imagine if they had tried. We're talking about a hypothetical number here, but there's every chance a series of effective social media campaigns would have made them even more money. But that's just speculation based on being a digital marketing bore.Katiehttps://www.blogger.com/profile/15020478910897731184noreply@blogger.comtag:blogger.com,1999:blog-8656943591210526635.post-35396866832922885432018-04-30T04:54:05.953-07:002018-04-30T04:54:05.953-07:00Would definitely make an interesting marketing res...Would definitely make an interesting marketing research project though, how influential is social media in a person's choice of drinking location.<br /><br />Given the demographic of the average Spoons drinker that I see whenever I get home to the UK, I'd be surprised if more than 10% of them have a Twitter account, not more than 40% have a Facebook account, and even then they gave up on it after a few months.<br /><br />Social media is a great way of communicating with a company's target audience, but only if that target is actually there in the first place.<br /><br />In my own experience, I am more likely to be put off a pub by their social media than be encouraged to visit, but that's probably me being a miserable old Gen X sod.Alistair Reecehttps://www.blogger.com/profile/15929927359428659775noreply@blogger.com